To achieve a growing creation of value by offering a better quality of life to the consumer, and exceeding the customer’s expectations with well-known and beloved brands, effective innovation, superior service, and excellent distribution.

We manage all of our activities to ensure high productivity, we are committed to sustainable development, and strive to have the best human talent, encouraging their progress and fostering exemplary corporate behavior.



By the year 2020, Chocolate Nutresa will achieve sales of COP$2.0 billion*, offering our consumers a better quality of life through products that satisfy their aspirations of wellness, nutrition, and pleasure. We expect 50% of sales will be in Colombia and 50% in other countries, while Snacking as a macro-category will represent 66% of total sales.

*With a sustained profitability between 12% and 14% of EBITDA margin.


  • Integrity
  • Ethics


  • Collaboration: We are team players
  • Trust: We generate credibility
  • Innovation: The future is in our hands
  • Customer Service: Our raison d’etre

Corporate Philosophy

Our philosophy is in accordance with Grupo Nutresa’s philosophy.

  • Autonomy with strategic coherence
  • Good corporate governance
  • Responsible corporate citizenship
  • Competitiveness
  • Effective innovation
  • Development for our collaborators
  • Corporate management and participation
  • Respect
  • Reliable food products
Somos Talentos ser Nutresa

“We are


Objetivos estratégicos (infográfico)