Misión

MISSION


Achieve a growing generation of value by delivering quality of life to the consumer and surpassing customer expectations with well-known and appreciated brands, effective innovation, superior service, and excellent distribution. We manage all our activities with high productivity, committed to sustainable development and the best human talent, development, progress and exemplary corporate behavior.

Visión

VISION


By 2030 we will achieve our Chocolate Business sales of $3.5 Billion, providing quality of life to the consumer with products that meet their aspirations for well-being, nutrition, and pleasure. Sales will be 55% in Colombia and 45% in other geographies and the health and nutrition portfolio will be 30% of total sales.

Principles

  • Integrity
  • Ethics

Values

  • Collaboration: We are team players
  • Trust: We generate credibility
  • Innovation: The future is in our hands
  • Customer Service: Our raison d’etre

Corporate Philosophy

Our philosophy is in accordance with Grupo Nutresa’s philosophy.

  • Autonomy with strategic coherence
  • Good corporate governance
  • Responsible corporate citizenship
  • Competitiveness
  • Effective innovation
  • Development for our collaborators
  • Corporate management and participation
  • Respect
  • Reliable food products
Somos Talentos ser Nutresa

“We are
Nutresa
talent’”

STRATEGIC GOALS

Objetivos estratégicos (infográfico)